Android now holds a 50 per cent share of the operating systems (OS) market, new figures have revealed.
Over the past 12 weeks it has maintained its position at the top of the sector and has made gains on last year's 42.2 per cent share, Kantar Worldpanel ComTech stated.
Apple has also seen improvements, increasing its share by 9.5 per cent to 29.2 per cent over the past year.
Shapur Azizpour, editor of Smartphoneblogging.com, recently described the iPhone as the most successful smartphone in the world as it reinvented the sector.
Although Apple is the largest smartphone manufacturer, Samsung is now just one per cent behind with a 28.1 per cent share.
It was also revealed that 52.2 per cent of people in the UK now own a smartphone, as these devices made up 74.4 per cent of sales over the 12-week timeframe.
Global consumer insight director at Kantar Dominic Sunnebo said: "Our latest data shows that more than one in two mobiles bought by over-50s in the past 12 weeks were smartphones."