Many more smartphone owners may be using their devices for online shopping, new research from the US has suggested.
A survey by Nielsen found almost half of smartphone owners (47 per cent) stated they had used shopping apps in June this year, with a typical user interacting with such applications 17 times during the month.
The most popular program was eBay Mobile, with more than 13 million unique visitors in the US spending an average of over an hour a month browsing the site.
This was followed by Amazon and Groupon, which had 12.1 million and 11.9 million users respectively.
Director of telecom insights at Nielsen don Kellogg observed: "Retailers are finding that consumers are willing to use smartphone apps to enhance their shopping experience and this data shows usage of shopping apps is growing."
This echoes a recent study by ABI Research that suggested almost a quarter of all ecommerce activity will take place via smartphones by the end of 2017.
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