Samsung has continued its strong performance in the UK and
Europe as it accounted for 45 per cent of sales in July.
This is according to the latest data from Kantar Worldpanel
ComTech, which found the brand made five of the top seven
best-selling handsets in the UK during the month.
Dominic Sunnebo, global consumer insight director at the
organisation, noted that while it has been buoyed by flagship
releases such as the Galaxy S3, this is only a small part of its
"While the majority of noise is focused on big-name products
such as the S3 or S2, it's easy to forget that Samsung is selling
smartphones across all tiers," he noted.
The success of Samsung has also been hugely beneficial to
Android, as the majority of its phones use the Google-owned
operating system. As a result, this platform has increased its
market share in the five largest European markets from 42.7 per
cent in July 2012 to 65.7 per cent last month.
However, Kantar Worldpanel ComTech observed Samsung's main rival
Apple may be set to see a jump in interest soon as the brand is
likely to be boosted by the upcoming launch of the latest version
of the iPhone, which is expected to be unveiled next month.
Mr Sunnebo explained Apple continues to inspire great loyalty
among its customers, with 80 per cent of iPhone owners in the UK
having stuck with the brand the last time they upgraded and 92 per
cent of current Apple customers stating they intend to stay with
the manufacturer's products with their next phone.
"With this in mind, any dip in Apple share is likely to be
short-lived with the release of an updated iPhone in quarter three
bringing momentum back to the Cupertino giant," he said.
However, the firm noted one of the weaker performers in the UK
over the last 12 months has been Research in Motion, which has seen
its market share drop by over ten percentage points, from 21.6 per
cent to just 10.9 per cent. This was the steepest decline of any of
the seven nations examined by the survey.
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